編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-579-012 | Grey Advertising/Canada Dry Account | Ward, Scott;Cline, Craig E. | Marketing | Consumer Behaviour( MKTG102 ) |
2 | 9-585-014 | British Airways | Quelch, John A. | Marketing | Consumer Behaviour( MKTG102 ) |
3 | 9-585-019 | Suave | Albion, Mark S. | Marketing | Consumer Behaviour( MKTG102 ) |
4 | 9-598-056 | L''Oreal of Paris: Bringing "Class to Mass" with Plenitude | Dolan, Robert J. | Marketing | Consumer Behaviour( MKTG102 ) |